There is no price on this page yet.
Not as a tactic. It has not been decided, and it is being worked out with the owners rather than announced to them. What can be set out honestly today is what it replaces and how the card processing works, because those are the two things that decide whether any number is fair.
no number, on purpose8 categories replacedprocessing at cost
Five separate bills, and not one of them knows the others exist.
5 bills| What you pay for | What it holds | Knows about the other four |
|---|---|---|
| Booking software | Your schedule, your clients, their packs | No |
| Email marketing | Your list, and who opened what | No |
| Surveys and forms | What people told you on intake | No |
| Website hosting | The page a client books from | No |
| Video hosting | The classes people watch at home | No |
A studio is not choosing between this and nothing. It is choosing between this and the stack it already pays for, five times over, in five places that do not talk.
What it replaces, in full.
8 categoriesDeliberately without other companies' prices attached. You already know what yours cost, and your own invoices are a better basis for this conversation than anyone's price list.
- Booking and studio managementThe schedule, clients, memberships, packs and payments.
- Text messagingClass blasts, reminders and the number they come from.
- Email marketingThe list, the templates and the sending.
- On demand videoHosting the classes members watch at home.
- Course deliveryModules, quizzes, assessments and certificates for teacher training.
- WebsiteThe public site and the page a client books from.
- Waivers and formsIntake, consent and the record that it was signed.
- Reviews and referralsAsking, and keeping track of who sent who.
The part nobody prices against.
card processingCard processing runs through Stripe Connect at cost, with no markup added on top.
It is worth doing the arithmetic on that separately from any subscription. At $30,000 a month of card volume, one percentage point of processing is $300 a month. The difference between arrangements in this category is measured in points, not in dollars, and it is usually larger than the software bill it sits next to.
This matters more than it sounds. A studio comparing two subscriptions can be comparing the smaller of the two numbers on its own statement.
So it ends in a conversation.
not a checkoutSo there is no number on this page. It is being worked out with the owners rather than announced to them, and the honest way to work it out is against your current bill rather than against a competitor's price list.
Bring your current bill: the software line, the processing line, and anything you pay separately for email, video, forms or your website. That is the comparison worth having, and it is the one that sets the number.